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July 28, 2017
A WATERSHED MOMENT FOR CRICKET
BRISLA AND ECB PLEDGE TO PROMOTE DIVERSITY
alternate textProfessor Lord Patel of Bradford
Director of ECB
The British Sri Lankan Association (BRISLA) attended The England and Wales Cricket Board (ECB), the governing body for cricket in England and Wales's regional consultation workshops to help improve its understanding and levels of engagement with South Asian cricket fans across the country.

The consultative event included many members of the South Asian community including British Sri Lankans and the England Cricketer Ravi Bopara with his ECB colleagues.

The ECB wants to ensure that cricket is a game for everyone; full of great experiences whether people play, watch, follow, or work in the game.

The workshop held at the Jack Carter Pavilion, Ilford had aims similar to the objectives of BRISLA: to tackle inequality and promote unity and diversity through the vehicle of sport in this case cricket.

Dr Zimar Sivardeen, president and chairman of BRISLA, says, "On a personal level the discussions were very productive with a deepening of my understanding of the motivations for playing and being part of the cricket family from a South Asian perspective."
BRISLA hopes to engage with the ECB to support their strategy of creating a greater social cohesion and use the power of sport to bring communities together.
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